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Why Brands Should Pay Influencers | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Daniel Newman Contributor

I’ve been talking about influencer marketing for quite some time now and what seems to capture my attention more often than not is: there’s one debate that’s getting hotter by the minute – whether brands should pay influencers for their content, ideas and participation.

http://www.forbes.com/sites/danielnewman/2014/11/19/why-brands-should-pay-influencers/
 

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